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Brand identity · Logo

The voice arrow.

A speech bubble that refuses to stay still. Our logo puts the whole mission into one mark: young people speaking up — and going places.

GoActive Bucharest logo
GoActive Bucharest icon: a speech bubble with an arrow pointing up and to the right Voice Go Roots

01 The concept

Speak up. Go further.

  • The bubble — voice

    Every project starts with something someone says. The bubble is the platform we give young people to speak.

  • The arrow — go

    Pointing up and out: moving forward, crossing borders, taking the next step. The spirit of every Erasmus+ exchange.

  • The tail — roots

    The bubble’s tail points down and back, toward home. The arrow points the other way. You always leave from somewhere — for us, that’s Bucharest.

  • G

    The lettering — bold & open

    Custom wide, heavy letters whose rounded shapes echo the bubble. BUCHAREST is drawn light and spaced wide: our home base, with room to breathe.

02 Variants

One mark, every background.

Use the dark version on dark or saturated colours, the light version on light backgrounds, and the single-colour versions when only one colour is possible.

Logo on dark background
Primary · on darkDownload SVG ↓
Logo on light background
Primary · on lightDownload SVG ↓
Logo on blue background
On brand blueDownload SVG ↓
Single-colour black logo on lime background
Single colour · blackDownload SVG ↓
Stacked logo on dark background
Stacked · on darkDownload SVG ↓
Stacked single-colour white logo on coral background
Stacked · single colour whiteDownload SVG ↓

03 The icon

Recognisable at any size.

Use the icon alone for profile pictures, favicons, stickers and merch. It holds up all the way down to 16 pixels.

Profile picture version of the iconProfile picture
96 px
64 px
32 px
16 px

04 Clear space

Give it room.

Keep a clear space around the logo at least equal to x — the height of the letter O. Don’t use the horizontal logo narrower than 120 px on screen or 30 mm in print.

Logo shown with its clear space

05 Colour

Loud on purpose.

Ink
Ink#0A0A10RGB 10 10 16
Signal lime
Signal lime#D4FF3FRGB 212 255 63
Electric blue
Electric blue#2B36FFRGB 43 54 255
Paper
Paper#F3F0E7RGB 243 240 231
Coral
Coral#FF5B3ARGB 255 91 58

06 Please don’t

Keep it sharp.

Stretch or squash it

Rotate it

Change the colours

Use it with low contrast

07 Downloads

Take it with you.

SVG files are sharp at any size — use them for the web, print and design tools. Use the PNG profile picture for Instagram.

  • Profile picture · PNG 1080 × 1080Instagram, WhatsApp
    Download
  • Horizontal logo · on dark · PNGPresentations, documents, social posts
    Download
  • Horizontal logo · on light · PNG, transparentCertificates, letters, partner materials
    Download
  • Horizontal logo · SVGDark, light, black and white versions
    Dark
  • Stacked logo · SVGDark, light, black and white versions
    Dark
  • Icon · SVGFavicon, stickers, merch
    Icon